Entertainment, A.I., Videostreaming
FlairBox is an online platform to connect performers, agents, and casting directors. It allows actors to upload videos of themselves performing and then uses an algorithm, based on interaction, to rank the videos. This creates a feed of videos for casting directors, prioritizing the most relevant at the top.
As a Senior Product Designer — I spearheaded the design of Flairbox, with a focus on delivering an intuitive and visually appealing platform for actors and casting professionals. My work involved extensive user research to understand the needs of both sides of the platform. I developed wireframes, prototypes, and a design system that enhanced usability and facilitated seamless interactions between actors and casting agents. The final product offered a smooth and engaging experience that drove higher user engagement.
Design Audit
Design Strategy
Usability Testing
Redesign
Design System Implementation
8 Months
Casting directors and actors needed a platform that simplified the casting process while providing comprehensive talent profiles and seamless communication.
• Research & Personas: Conducted research with casting directors and actors to understand their workflows and pain points in the casting process.
• User Flow Optimization: Designed intuitive flows for talent discovery, profile creation, and audition management.
• Collaboration Features: Developed collaboration tools, allowing casting directors to share profiles and feedback with their teams.
• Outcome: The platform helped actors find more opportunities and allowed casting directors to reduce their time spent on the casting process by 30%.
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